This bid submission was one of the major projects I undertook while at MAPFRE. There was no precedent for preparing a printed project of this size and scope for a travel insurance bid, so everything needed to be created from scratch.

The final project consisted of 2 hardbound printed volumes in a slip-case, finished with a Spot UV illustration.

I formulated the concept, liaised with the printer and marketing teams to determine feasibility and budget, created the art style, designed and illustrated the case and covers, and art-directed the internal spreads. I also prepared marketing materials for a mock campaign based on the existing Co-op promotions.

A quote from the Co-op submissions team:

“The document was exceptional in both content and creation, and was used to benchmark the rest of the submissions, none of which came close”.

We subsequently won the bid.